Alix Earle’s Glowing Skin Secrets: Inside the Skincare Routine That Has Taken Over TikTok

After cleansing, Alix reaches for a vitamin C serum to brighten her complexion and protect against free radicals. Vitamin C has been one of the most recommended ingredients by dermatologists for years, and Alix uses it religiously. By applying it every morning, she helps keep hyperpigmentation at bay, maintains an even skin tone, and enhances that natural glow she’s known for. Following the serum, hydration is a top priority. She layers on a lightweight but deeply nourishing moisturizer to lock in hydration without clogging pores. For Alix, the texture of her moisturizer matters—it needs to sink in quickly so makeup applies smoothly on top. She finishes her morning routine with a generous layer of SPF 50 sunscreen, a non-negotiable step that she’s passionate about. Whether she’s filming indoors or out in the sun, Alix stresses that daily sunscreen is one of the most important habits for preventing premature aging and maintaining healthy skin long term.

In the evenings, Alix treats her skincare routine as a moment of self-care and recovery. After a full day of wearing makeup and being exposed to environmental stressors, she starts with a double cleanse to ensure every trace of foundation, concealer, and sunscreen is removed. The first step is usually an oil-based cleanser that melts away makeup effortlessly, followed by a gentle foaming or cream cleanser to clean the skin without stripping it. This two-step cleanse is a game-changer for preventing clogged pores and breakouts, something she’s been open about struggling with in her teenage years.