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In addition to modeling, Bella has ventured into entrepreneurship. In 2021, she co-founded Kin Euphorics, a nonalcoholic adaptogenic beverage brand, aiming to promote wellness and balance. In 2024, she launched Orebella, a fragrance line that quickly garnered attention and sold out upon release. These endeavors reflect her interest in holistic health and her desire to create products that align with her values. Bella’s business acumen and personal branding have solidified her status as a multifaceted figure in the fashion and wellness industries .
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Bella’s personal life has also been in the public eye. She had a high-profile relationship with singer The Weeknd from 2015 to 2019. More recently, she has been linked to cowboy Adan Banuelos, reflecting her enduring connection to equestrian culture. Bella’s advocacy extends to political and social issues; she has been a vocal supporter of Palestinian rights, participating in protests and using her platform to raise awareness. In 2023, she and her sister Gigi donated $1 million to Palestinian aid agencies during the Gaza conflict .
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After taking a hiatus to focus on her health, Bella made a notable return to the runway in 2025, closing the Saint Laurent show at Paris Fashion Week in a striking blue lace ensemble. Her comeback was met with enthusiasm, as she continued to captivate audiences with her presence and style. Bella’s resilience and dedication to her craft have reaffirmed her position as a leading figure in fashion. Her ability to navigate personal challenges while maintaining professional excellence serves as an inspiration to many .