Hailey Bieber has long been admired as a fashion icon, model, and influential public figure. From gracing international magazine covers to setting trends on red carpets, she has carved out her place among the most recognizable faces in the world. But in 2022, Hailey added a new dimension to her career: beauty entrepreneur. With the launch of her skincare brand, Rhode, she transitioned from trendsetter to tastemaker in the billion-dollar skincare industry. In just a short period of time, Rhode has become one of the most talked-about and fastest-growing beauty brands, praised for its simplicity, effectiveness, and affordability. Hailey’s ability to transform her personal passion for skincare into a global empire has made Rhode the hottest beauty brand of the year.
For years, Hailey’s glowing complexion was one of her most defining features. Fans often speculated about her skincare routine, eager to replicate her signature “glazed donut skin” — a term she coined to describe a radiant, dewy, and hydrated look. Rather than gatekeeping her approach, Hailey decided to channel her knowledge and love for skincare into a brand that could bring her philosophy to life. The result was Rhode, a company named after her middle name, which quickly became synonymous with healthy, glowing skin.
What sets Rhode apart in a crowded beauty landscape is its focus on essentials. Unlike many celebrity brands that launch with dozens of products, Rhode began with a tight, curated lineup. This strategy reflected Hailey’s own minimalist approach to skincare: prioritize quality over quantity. The initial offerings included a peptide glazing fluid, a barrier-restoring cream, and a range of peptide lip treatments. Each product was designed with hydration and barrier health at the forefront, aligning with Hailey’s personal philosophy that great skin starts with a healthy foundation.