Building on her success in cosmetics, Kylie ventured into skincare with the launch of Kylie Skin in 2019. The brand offered a range of products, including cleansers, moisturizers, and serums, focusing on simple, effective skincare routines. Kylie Skin received positive feedback for its clean packaging and accessible price points. The brand’s success demonstrated Kylie’s ability to identify market trends and expand her business portfolio accordingly. She continued to leverage her social media presence to promote the brand and engage with customers.
In 2021, Kylie introduced Kylie Baby, a line of baby care products designed with gentle formulas suitable for infants and young children. The brand included items like shampoo, conditioner, and lotion, all formulated to be safe and effective for delicate skin. Kylie Baby reflected Kylie’s personal experiences as a mother and her desire to provide quality products for other parents. The brand’s launch was met with enthusiasm from fans and added another dimension to Kylie’s growing business empire.
Kylie also explored the fashion industry with the launch of her clothing brand, Khy, in 2023. Khy offered a range of apparel, including outerwear, dresses, and denim, focusing on trendy designs and inclusive sizing. Kylie collaborated with designers like Namilia and Natasha Zinko to create unique collections that resonated with her audience. The brand’s limited-edition drops and accessible price points contributed to its popularity. Khy showcased Kylie’s versatility as an entrepreneur and her ability to succeed in various industries.
In addition to her ventures in beauty and fashion, Kylie entered the beverage industry with the launch of Sprinter, a line of canned cocktails. Sprinter offered fruity alcoholic drinks in flavors like black cherry, peach, grapefruit, and lime. The brand targeted a younger demographic seeking convenient and flavorful drink options. Kylie’s involvement in Sprinter demonstrated her willingness to explore new markets and diversify her business interests. Her ability to identify consumer preferences and deliver appealing products contributed to the brand’s success.